Python - 52
print" ".join([bin(ord(i))[2:]for i in raw_input()])
I'll work on translating this into Pyth. Someone else did a Pyth answer already.
If you don't care about it being a full program or about I/O format and use Python 3, you can do it in 23 bytes like this:
[bin(ord(i))for i in x]
x
is the input.
I know this doesn't count because the interpreter wasn't released before the challenge was posted, but here it is in KSFTgolf:
oan