Jelly, 8 bytes

,CÄḤ×ƊS_

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-2 bytes thanks to Bubbler

How it works

,CÄḤ×ƊS_ - Main link. Takes a binary list B on the left
 C       - Complement. Flip the bits of B
,        - Pair with B: [B, B']
     Ɗ   - Last 3 links as a monad f([B, B']):
  Ä      -   Cumulative sum of each
   Ḥ     -   Unhalve
    ×    -   Multiply modified B by B and modified B' by B'
      S  - Columnwise sum
       _ - Subtract B, elementwise