05AB1E, 4 bytes
Çbðý
Explanation:
Ç # Convert the (implicit) input-string to a list of unicode values
b # Convert each integer to a binary string
ðý # Join by spaces (and output the result implicitly)
Could be just the first two bytes if a list output is allowed, or 3 bytes with »
if a newline delimiter instead of space delimiter is allowed.