APL (Dyalog Extended), 11 8 bytes
∊⍕¨'0'=⎕
-3 thanks to @Adám
Explanation
∊⍕¨'0'=⎕
'0'=⎕ For each character: 1 if it's '0', 0 otherwise
⍕¨ Convert each to string
∊ Flatten into a single string